Everything has a focal point, so why shouldn’t your marketing efforts? Your influencer campaign needs to be focused on your specific target market. When advertising, it is critical to target consumers who are physically able to purchase your product or service; otherwise, your marketing budget and, more importantly, your time have been wasted. That is why activating local influencers is so important, it allows your brand to be heard by consumers who reside in close proximity to your business. However, nearly 61% of marketers find it difficult to select the right influencers for their campaigns. This number grows when marketers are looking to execute location specific campaigns. This problem is now one of the past, as Sphere launches its Hyper-Local Influencer Marketing Platform, Mona.

Four years ago, we were spending countless hours identifying brand-fitting influencers for our clients. Since Brick & Mortar businesses rely on customers walking into their business, we promised our clients we would activate influencers who live in their area. It only took a matter of weeks for us to realize the burden of manually finding a high volume influencers in a rather small geofence. We thought to ourselves, there must be a quicker way to find influencers in our community, influencers who can make an impact on our clients businesses.

As our campaigns scaled, the need to find influencers in our target markets was more important than ever before. After researching into influencer solutions, we immediately realized a gap in the market, leaving business owners stuck between a rock and a hard place.

If one wishes to pass on their marketing needs to influencer agency campaigns, it is often $10,000 minimum spend, and some agencies even require $25,000 monthly retainers. Most small and medium sized businesses don’t have the money for this. Furthermore, existing SaaS solutions cost nearly $1,000 or more just to identify influencers by keywords. Oftentimes, influencers don’t even live in the desired location of the brands, making these solutions futile.

Streamlining is an obsession entrepreneurs have had since the beginning. A business’s scalability depends on their ability to reach their target audience. We set out to create the most cost effective hyper-local influencer platform on the planet.

With location being our main priority, we created a proprietary algorithm that identifies influencers by their most visited locations and sorts them by their interests. Mona, the embodiment of efforts, works in unison with your business objectives, identifying the right influencers for brands of all sizes, without the enterprise price tag.

We understand that people feel an inherent sense of commitment to their community, and this dynamic manifests itself in the form of mutually beneficial relationships. When influencers care about local brands, they are often generous enough to trade products for mention. These posts are often conveyed as more authentic, and therefore more persuasive.

Word of mouth has defined brands for as long as the sky has been blue. Nielsen recently expressed in their Brand Trust report that “92% of people trust eneared media, such as recommendations…” Locals trust locals to recommend local businesses. It’s really as simple as that.

Instead of spending another few hours going through hashtags of your city, connect with Mona to identify the best influencers for your brand, powered by Sphere’s proprietary algorithm – an enterprise solution for the people, by the people, serving the people.