Sphere Jumps Down The Rabbit Hole.
Bourbon is an act of faith and that’s exactly why Rabbit Hole committed to
Sphere.
Like all great stories, this one
begins with a bit of risk. Rabbit Hole connected with Sphere to identify the content
creators who aligned with their
company’s rich ethos this holiday season. We guaranteed Rabbit Hole our campaign
would stand out from the plethora of
branded holiday content by using our in-house discovery platform to identify
influencers who create not only compelling
content, but who live in Rabbit Hole’s target markets in order to increase local
brand exposure. However, time was of
the essence…
With only two weeks before Christmas, Sphere was tasked with activating 25 brand
fitting hyper-local influencers; who
were not exclusively whiskey drinkers but rather passionate creatives from all walks
of life.
Sphere’s platform used its proprietary algorithm to discover thousands of highly
engaged influencers in Rabbit Hole’s
specific target markets mainly, New York, Chicago, San Francisco and Los Angeles.
Our engineers and creatives worked in
tandem to discover which 25 influencers would best perform with Rabbit Hole’s brand.
By using a vast range of creative
influencers including artists and writers, we were not only able to broaden our
client’s exposure in their specified
target markets, but also share Rabbit Hole with all those who enjoy the finer things
in life.
Shortly into our campaign we realized both Rabbit Hole and Sphere share an obsession
with refining their craft. While
bourbon has been around for hundreds of years, Rabbit Hole prides itself in
perfecting their process by combining modern
technology with timeless tradition. We at Sphere realizes brands often want to use
influencers due to their immense ROI,
however this can be difficult to do while also increasing local brand exposure.
Sphere uses creative techniques to
source and match hyper-local influencers with a diverse set of brands in what is
slowly becoming a disruptive new force
in the influencer marketing industry.
Now that something we can say cheers to.
—
At Sphere, we use our proprietary algorithm to discover
influencers by their geographic location and their interests. We
connect brands with influencers who create captivating content acting as social
proof to drive sales to retail touch
points.
“Content builds relationships. Relationships are built on
trust. Trust drives revenue.”
– Andrew Davis.
February 2, 2020
Shadon
Hamedani
Bourbon is an act of faith and that’s exactly why Rabbit Hole committed to Sphere. Like all great stories, this one begins with a bit of risk. Rabbit Hole connected with Sphere to identify the content creators who aligned with their company’s rich ethos this holiday season. We guaranteed Rabbit Hole our campaign would stand out from the plethora of branded holiday content by using our in-house discovery platform to identify influencers who create not only compelling content, but who live in Rabbit Hole’s target markets in order to increase local brand exposure. However, time was of the essence…
With only two weeks before Christmas, Sphere was tasked with activating 25 brand fitting hyper-local influencers; who were not exclusively whiskey drinkers but rather passionate creatives from all walks of life.
Sphere’s platform used its proprietary algorithm to discover thousands of highly engaged influencers in Rabbit Hole’s specific target markets mainly, New York, Chicago, San Francisco and Los Angeles. Our engineers and creatives worked in tandem to discover which 25 influencers would best perform with Rabbit Hole’s brand. By using a vast range of creative influencers including artists and writers, we were not only able to broaden our client’s exposure in their specified target markets, but also share Rabbit Hole with all those who enjoy the finer things in life.
Shortly into our campaign we realized both Rabbit Hole and Sphere share an obsession with refining their craft. While bourbon has been around for hundreds of years, Rabbit Hole prides itself in perfecting their process by combining modern technology with timeless tradition. We at Sphere realizes brands often want to use influencers due to their immense ROI, however this can be difficult to do while also increasing local brand exposure. Sphere uses creative techniques to source and match hyper-local influencers with a diverse set of brands in what is slowly becoming a disruptive new force in the influencer marketing industry.
Now that something we can say cheers to.
—
At Sphere, we use our proprietary algorithm to discover influencers by their geographic location and their interests. We connect brands with influencers who create captivating content acting as social proof to drive sales to retail touch points.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis.
February 2, 2020
Shadon Hamedani
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