Undoubtedly Covid-19 has changed the world. As people across the globe are practicing shelter in place ordinances they are spending nearly all their time in their homes and on their phones. In an era so defined by social media use, its increase comes naturally. Tech Crunch reported social media giants including Facebook, as well as its subsidiaries Instagram & Whatsapp have seen as much as 40% increase in usage. However across the board the next generation of consumers are experiencing the largest spike in usage. The online publisher explained, “Across all messaging platforms, the growth in usage has been the largest in the 18 to 34 year-old age group.” This massive increase has led many brands and nonprofits to focus their attention toward digital storytelling, using content creators who have engaged audiences to share their brand’s message. Influencers are not only helping brands get their voice heard, but also sharing important news regarding safety precautions to reduce everyone’s risk. While the start of 2020 has been unprecedented, there are countless opportunities in the influencer space for organizations and brands alike to capitalize on a different world.

Many influencers are using their social platforms as mediums to educate the public on precautionary measures to reduce the spread of the pandemic. From micro influencers to celebrities like The Pussycat Dolls, influencers of all shapes and sizes have posted about several different social challenges. The World Health Organization’s has kickstarted the #safehands challenge encourages people to wash their hands for 40 seconds. In a matter of weeks with help of thousands of influencers, this campaign has generated over 5.4 million engagements! Simultaneously, influencers have started sharing their favorite local business, coined with their own #smallbusinessbiginfluence, a campaign to keep small business afloat during against the economic ramifications they are facing. Across the board social media has served as a platform for people to connect and support each other.

Everyday the effects of Covid-19 are being felt more and more by Americans. Many businesses are uncertain of what the future entails and have cut certain budgets in are reprioritization with survival at its epicenter. This has resulted in a shift in the influencer economy, as there are more creators available than before. This surplus of content specialists has resulted in posts that have become more affordable.

The cup is always half full, at least for marketing departments who are experiencing a decrease in the cost per view as well as well as their cost per click according to Social Bakers. Influencers like most communities are sticking together through this time. Instead of jet setting, even influencers across the board are at home experiencing what brands have to share with them. They’re not to be worried, as everything is temporary. China’s situation has returned to a sense of normality, as they are seeing the marketing economy adjust back to its former rates.

As earth continues to work its course, the world continues to adjust, and social media use adherently becomes all the more integrated into reality. While we now live inside we remain connected and word of mouth defines brands more than ever. The voice of a thousands of influencers could define the future of how brands are viewed by the billions.

Sphere acts as a universal liaison connecting top tier talent with brands. Our influencer marketing platform Mona uses our proprietary algorithm to identify hyper-local influencers for brands in their target markets. We only hope that both brands can connect with influencers into mutually beneficial partnerships to overcome today’s challenges, together.