1,727+ New Followers
LG worked with Sphere to launch their NFT platform, LG Art Lab.
79K Impressions
The objective of the campaign was to educate consumers on LG entrance to the NFT space, as well positioning their O-LED TV's as the premier option for NFT holders to use as digital displays.
8+ Branded Videos
Sphere connected LG with several of Instagram's top fine-art influencers. These creators were tasked to create custom videos combining their art with featured artist, BarryXBall.
1.89% Avg. Engagement
The videos further highlighted LG's unique platform abilities. Our call to action pushed influencer audiences to join LG's Discord as well as follow their new social accounts.
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